Editor's Note

If you are like us, you woke up today and immediately searched for updates on the greater L.A. wildfires. As an insurance industry insiders we have been watching closely and have shared numerous industry articles and stories about the CA insurance market throughout last year up through today.

This is also an unfolding story that is difficult to watch but even harder to get away from as it matters to all Americans. It's very easy to feel helpless from afar wondering how, if anything, can be done to help. But you can make a difference.

As long-term supporters of the American Red Cross recognizing there are tremendous human needs from everyday events and even more each time there is a significant emergency like what is happening in Southern California today.

The American Red Cross mission: prevents and alleviates human suffering in the face of emergencies

Please consider a donation

Alan Demers

Los Angeles Wildfire Crisis





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